Marketing For Results

This Course Covers...

• The two characteristics of every response ad
• What every response ad must contain
• How to create response ads that sell
• Directing the customer to buy
• How to make a powerful offer
• Different types of offers
• How to focus a new campaign
• Effective price/payment terms
• The importance of a guarantee (including samples)
• The negative option
• The elements of good direct marketing copy
• The importance of a unique selling proposition and how to develop one
• The single, secret thing that every customer wants
• The difference between features and benefits and how to use both effectively
• How to write great headlines

48 minutes.

Other KING Business Courses...
Creating Outstanding Customer Relationships - DVD
Creating A Successful Business - DVD
Non-Manipulative Selling For Sales Growth - DVD

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